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Your Broadband Speeds Explained

The imagine broadband network uses the latest advanced wireless technologies to connect premises to the nearest fibre point on our network to quickly deliver reliable high-speed broadband services as an alternative to fixed line broadband networks. While imagine is deploying the latest advanced 4G/5G technologies, unlike mobile networks, to ensure the quality of the service we provide and the high data usage of home and business users imagine limits the number of customers in a given area and only connects premises where a reliable high quality connection can be provided.

Factors that may affect your speed

The maximum download and upload access speed of your broadband service is different to the broadband throughput speed you experience when you use the internet from your device(s). Broadband throughput speed can be dependent on many factors. Speeds achievable and service quality are strictly subject to your device(s) and service capabilities. Best speeds will always be achieved by connecting your device via a direct cable connection to the modem. Speeds over wireless connections will vary based on the quality of your Wi-Fi signal, distance from and placement of the router, the amount of users connected, the number of devices connected at the same time, the capability of those devices and speed they run at, the number and usage of other users accessing your connection over Wi-Fi especially during peak times, the level of use on the network and the capacity of the sites, services and the content you are accessing. Your Wi-Fi will also be affected by other electrical devices that may be using the wireless channel e.g. cordless phones, microwaves or baby monitors. Keeping up to date with software, firmware and antivirus updates may also ensure your device(s) will be able to achieve optimum speeds.

Don’t abuse your broadband usage. Be sensible, we all have our part to play.

Netflix, Amazon Prime, Disney+, Apple TV, Facebook, Google, YouTube and many more of the big players in the content and entertainment industry have all joined the initiative to protect and conserve broadband data usage and broadband access.

By downgrading their services to Standard Definition, these companies have been quick to recognise the need to keep the worlds essential services online and connected. The choice to downgrade ensures less data will be used by all of us, meaning that more data and high-speed connectivity will be made available to the essential services required to help all of us.

Serious Stuff Right? Right…

On the 1st April, Thierry Breton, European Commissioner for Digital Policy, instructed all major data operators including broadband providers, entertainment and online streaming providers along with main stream mobile social media messaging platforms to support the reduction and control of data usage across Europe.

Auto Play options are bad. Turn them off.

Most TV and mobile streaming apps have the option to auto load the next episode or the next video. Ok, it’s convenient when your sat watching the show but here’s the thing. When you leave your device on but stop watching or you switch apps, the auto player usually keeps playing, downloading and wasting tons of data for no good reason. Auto Play Options also slow down your home’s broadband.

Turn off Auto Play Options, speed up your internet and reduce your data usage.

High-Performance Broadband – not just for some but for everyone, everywhere
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