Cookie Policy

At Imagine we respect the privacy of all visitors to our websites and users of our applications. This Cookie Policy outlines our policy concerning the use of cookies and similar technologies, (“cookies”) on our websites and applications and explains how we may collect information from you when you visit our websites or use our applications and how we use that information.

This information may be about your device, operating system, browser type, IP Address and preferences and is used to gather statistical information on how you browse our websites, analyse trends, administer the site, and gather broad demographic information for aggregate use. The information does not usually directly identify you, but it can give you a more personalised web experience.

Because we respect your right to privacy, you can choose not to allow some types of cookies. However, blocking some types of cookies may impact your experience of the website and the services we are able to offer. Please see ‘Your Cookie Preferences’ below for more information about how to do this.

We use Google Analytics to analyse use of our websites and emails we send to you. To do this Imagine and Google Analytics use Cookies and Web Beacons.

What are Cookies and Web Beacons and how do they work?

Cookies are small text files, containing a unique identification number, that are stored on your device when you visit any website. They allow us and the third parties we use to remember you and how you’ve used the site. Cookies are used in order to make websites work more efficiently and provide information. They can give you a more personalised web experience by identifying you when you return to a website and show if you have visited a site previously and what pages you visited. Our cookies and any third party cookies do not extract any information off your device. They do not hold or track your personally identifiable information or provide us with any way to contact you with the exception of the LiveChat cookie which is only enabled when you choose to interact with us through our Live chat service on

Cookies set by the website owner (in this case, Imagine) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.

Web beacons are small image files that may be placed on web pages and within web-based emails that we send. They accurately count the number of unique users who have visited a specific page on the site and the number of times those pages are displayed. They may be used to facilitate the transfer of data from our website to the Google Analytics website.

Setting your browser to decline cookies or to prompt you for a response will reduce web beacons from tracking your specific activity.

Some of our emails may contain a web beacon to tell us whether our emails are opened and verify any clicks through to links or advertisements within the email. We may use this information to determine which of our emails are more interesting to users and to query whether users who do not open our emails wish to continue receiving them. They do not hold or track your personally identifiable information or provide us with any way to contact you. The web beacon will be deleted when you delete the email. If you do not wish the web beacon to be downloaded to your device, you should read the email in plain text view or with images disabled. Some images may include important information which will not be included in the email if read in plain text view or with images disabled.

Information is generally collected in aggregate form and we will not associate any information gathered from cookies on our websites or applications with any personally identifying information from any other source.

Why do we use Cookies?

Cookies are an important part of the internet and make using devices and accessing online information much smoother. The cookies we collect are used for different reasons, primarily to help us provide you with a positive experience when you visit our websites or use our applications, help improve our content and advertising, and to personalise your visit. We also use the information to gather trends and analysis to develop, improve and personalise our website.

We use the following cookies

Strictly Necessary Cookies
These cookies are essential for some web pages to function or to enable you to move around a website and use its features. They may, keep you logged in during your visit or while using an application, or store your consent preferences. For this reason, they are set to ‘always active’. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the website may not then work. Please see ‘Your Cookie Preferences’ below for more information about how to do this.

These cookies do not store any personally identifiable information with the exception of the LiveChat cookie which is only enabled when you choose to interact with us through our chat service on If you provide your name and email address in our pre-chat survey this will be collected by the LiveChat cookie and stored within the browser on your device only.

Cookies Subgroup Cookies Cookies Used Lifespan PHPSESSID, OptanonConsent, OptanonAlertBoxClosed, eupubconsent, _ga, _gclxxxx, _gat_UA-nnnnnnn-nn, _gid 1st Party Session, 30 Days, 30 Days, 2914298 Days, 730 Days, 90 Days, 0 Days, 1 Days __livechat 3rd Party 1125 Days (or 3 Years) __cfduid 3rd Party 30 days (or 1 month) PHPSESSID 1st Party 1 day IM_BOOKING_SESSION_ID 1st Party 24 Minutes

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Functional Cookies
These cookies do not store any personally identifiable information. All the information these cookies collect is aggregated and therefore anonymous. These cookies enable websites to provide enhanced functionality and personalisation like remembering the choices you make, such as your preferences, language or region, and they provide improved features. If you do not allow these cookies then some or all of these services may not function properly.

Cookies Subgroup Cookies Cookies Used Lifespan sessionId, x-csrf-jwt 3rd Party 2 years, Session

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Targeting Cookies
These cookies do not store any directly identifying personal information but are based on uniquely identifying your browser and internet device. These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. If you do not allow these cookies, you will experience less targeted advertising.

We will only show you advertising and marketing that is relevant to your interests.

Cookies Subgroup Cookies Cookies Used Lifespan _fbp 1st Party 90 days VISITOR_INFO1_LIVE, GPS, YSC 3rd Party 180 days, Session, 0 Days , fr 3rd Party Session, 90 Days IDE, test_cookie 3rd Party 390 days, 0 days

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Your Cookie Preferences
When you access our sites or applications for the first time or after a cookie has expired, you will be asked to set your preferences for the use of cookies, except strictly necessary cookies, on those sites and applications. After that you can change your cookie preferences at any time by clicking on the ‘Cookie Settings’ button in the footer. You can then adjust the available sliders to ‘Active’ or ‘Inactive’, and then click ‘Confirm My Choices’. You may need to refresh your page for your settings to take effect.

Alternatively, most web browsers allow some control of most cookies through the browser settings. Generally, your browser will offer you the choice to accept, refuse or delete cookies at all times. If you choose to refuse cookies, you may still use our sites or applications, but you may be limited from accessing certain areas or services. Some of our business partners may also use cookies on our sites or applications.

You can find out more about cookies at which shows you how to see what cookies have been set on your browser and how you can manage them.

Find out how to manage cookies on popular browsers:

  • Google Chrome
  • Microsoft Edge
  • Mozilla Firefox
  • Microsoft Internet Explorer
  • Opera
  • Apple Safari

To opt out of being tracked by Google Analytics across all websites, visit Please Note, the third parties we use have their own privacy and cookie notices, we are not responsible for the content hosted on their sites, we have no access to or control over their use of tracking technologies, and we are not responsible for the data collected through these, or how any such collected data is used or shared. Please check their privacy and cookie notices to find out more information about the data they collect and how they use it.

We may update our Cookie Policy from time to time. When we do, we will post the current version on our sites or applications. We encourage you to periodically review our Cookie Policy so that you will be aware of the way in which cookies are used by us or our third parties and how you can manage them.

To find out more about what information we collect about you and how we use it, share it and your rights to that data please visit our Privacy Policy.

Updated: January 19th 2021